{"id":4806,"date":"2021-05-20T17:50:14","date_gmt":"2021-05-20T15:50:14","guid":{"rendered":"https:\/\/gipuzkoamerkatariak.com\/programas\/"},"modified":"2026-02-11T10:38:11","modified_gmt":"2026-02-11T09:38:11","slug":"programak","status":"publish","type":"page","link":"https:\/\/gipuzkoamerkatariak.com\/eu\/programak\/","title":{"rendered":"Programak"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#31B088&#8243; custom_padding=&#8221;0px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;14px&#8221; text_letter_spacing=&#8221;2px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"text-decoration: underline;\">PROGRAMAK<\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/laguntzak-eta-hitzarmenak\/\" style=\"color: #000000;\">LAGUNTZAK<\/a><\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/elkarteen-kudeaketa\/\" style=\"color: #000000;\">KUDEAKETA<\/a><\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/prestakuntza\/\" style=\"color: #000000;\">PRESTAKUNTZA<\/a><\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/ekintzailetza-eta-berrikuntza\/\" style=\"color: #000000;\">EKINTZAILETZA<\/a><\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/ aholkularitza-eta-zerbitzuen-kudeaketa\/\" style=\"color: #000000;\">AHOLKULARITZA<\/a><\/span> | <span style=\"color: #000000;\"><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/lan-poltsa\/\" style=\"color: #000000;\">LAN POLTSA<\/a><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;52px&#8221; custom_margin=&#8221;||44px|||&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;35px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Programak<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||17px|||&#8221; custom_padding=&#8221;|106px||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;20px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Gipuzkoako tokiko merkataritzaren bereiztea eta lehiakortasuna sustatzeko proiektuak.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_line_height=&#8221;1.2em&#8221; custom_padding=&#8221;|141px||||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]Gipuzkoa Merkatariak federazioan sektorea eraldatzen laguntzen duten proiektuak diseinatzen ditugu eta haien buru gara. Aldaketa horren eragile gara, tokiko merkataritza lehen mailako sektore gisa finkatzeko. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#000000&#8243; divider_weight=&#8221;8px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;110px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Noto Serif SC|600|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]Ezagutu gure proiektu estrategikoak[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#31b088 20%|#ffffff 20%&#8221; background_color_gradient_start=&#8221;#31b088&#8243; background_color_gradient_start_position=&#8221;20%&#8221; background_color_gradient_end=&#8221;#ffffff&#8221; background_color_gradient_end_position=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||48px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_image=&#8221;https:\/\/gipuzkoamerkatariak.com\/wp-content\/uploads\/2021\/05\/Singular-Dendak.jpg&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;210px||210px||false|false&#8221; link_option_url=&#8221;https:\/\/singulardendak.com\/&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_main_element=&#8221;background-size: 100%;||transition: all 0.5s ease;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;background-size: 130%;&#8221;]<\/p>\n<p>SINGULAR DENDAK<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bezeroei erosketa-esperientzia paregabea eskaintzen dieten saltokiak nabarmentzen dituen bereizte-eredua.<\/p>\n<p>Bezeroarentzako arretaren, merkataritza-irudiaren, komunikazioaren eta produktuaren arloetan hasierako diagnostikoa egin ondoren, saltokiei Singular Dendak bereizgarria eskuratzeko aukera ematen dieten hobekuntza-ekintza zehatzak ezartzen laguntzen diegu.<\/p>\n<p><strong><b><span style=\"color: #31b088;\"><a href=\"https:\/\/singulardendak.com\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #31b088; font-size: 18px;\">singulardendak.com<\/a><\/span> \/<\/b><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_image=&#8221;https:\/\/gipuzkoamerkatariak.com\/wp-content\/uploads\/2021\/05\/Asesoramiento-Personalizado.jpg&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;210px||210px||false|false&#8221; custom_css_main_element=&#8221;background-size: 100%;||transition: all 0.5s ease;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;background-size: 130%;&#8221;]AHOLKULARITZA PERTSONALIZATUA[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]Aholkularitza pertsonalizatuaren proiektuan, merkataritzari zenbait arlotan aholkularitza ematen dieten profesionalen sarea dugu. Honako arlo hauetan ematen diete aholkularitza, besteak beste: bezeroaren ikuspegia, negozio-estrategia, salmenta-puntuaren antolaketa eta online komunikazioa.<\/p>\n<p>Hori guztia, tokiko merkataritza haztea sustatuko duen ekintza-ibilbidea zehazteko. <\/p>\n<p><strong><b><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/harremanetarako\/\"><span style=\"color: #31b088; font-size: 18px;\">Informazio gehiago<\/span><\/a>\u00a0\/<\/b><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto||&#8221; custom_padding=&#8221;45px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_image=&#8221;https:\/\/gipuzkoamerkatariak.com\/wp-content\/uploads\/2021\/05\/Proyecto-Europeo-Core.jpg&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;210px||210px||false|false&#8221; link_option_url=&#8221;https:\/\/interreg-core.eu\/&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_main_element=&#8221;background-size: 100%;||transition: all 0.5s ease;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;background-size: 130%;&#8221;]CORE EUROPAKO PROIEKTUA[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]Gure Federazioa da CORE Europako Proiektuaren buru; proiektuak tokiko merkataritzaren digitalizazioa sustatzen du. <\/p>\n<p>Proiektua saltoki bakoitzarentzako digitalizazio pertsonalizatuan datza; zenbait tresnaren eta estrategiaren bidez negozio bakoitzaren heldutasun teknologikoko maila batzuei erantzuten die. <\/p>\n<p><strong><b><span style=\"color: #31b088;\"><a href=\"https:\/\/interreg-core.eu\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #31b088; font-size: 18px;\">interreg-core.eu<\/a><\/span> \/<\/b><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;21px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.2em&#8221; background_image=&#8221;https:\/\/gipuzkoamerkatariak.com\/wp-content\/uploads\/2021\/05\/Conecta-con-tus-clientes.jpg&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;210px||210px||false|false&#8221; custom_css_main_element=&#8221;background-size: 100%;||transition: all 0.5s ease;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element__hover_enabled=&#8221;on|hover&#8221; custom_css_main_element__hover=&#8221;background-size: 130%;&#8221;]KONEKTATU ZURE BEZEROEKIN[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]Harreman-marketinean oinarritzen den komunikazio-estrategia funtsezkoa da saltokiaren eta kontsumitzailearen artean lotura iraunkorra sortzeko. Hori dela eta, Gipuzkoa Merkatariak federazioan harreman-marketineko web-orri bat sortzea sustatu dugu, eta hura elkartekide ditugun saltokien esku jartzen dugu. <\/p>\n<p><strong><b><a href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/harremanetarako\/\"><span style=\"color: #31b088; font-size: 18px;\">Informazio gehiago<\/span><\/a>\u00a0\/<\/b><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMAK | LAGUNTZAK | KUDEAKETA | PRESTAKUNTZA | EKINTZAILETZA | AHOLKULARITZA | LAN POLTSAProgramakGipuzkoako tokiko merkataritzaren bereiztea eta lehiakortasuna sustatzeko proiektuak.Gipuzkoa Merkatariak federazioan sektorea eraldatzen laguntzen duten proiektuak diseinatzen ditugu eta haien buru gara. Aldaketa horren eragile gara, tokiko merkataritza lehen mailako sektore gisa finkatzeko. Ezagutu gure proiektu estrategikoakSINGULAR DENDAKBezeroei erosketa-esperientzia paregabea eskaintzen dieten saltokiak [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-4806","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programak - Proyectos de Comercio Local en Gipuzkoa<\/title>\n<meta name=\"description\" content=\"Programas | Proyectos de Comercio Local orientados a potenciar la diferenciaci\u00f3n y competitividad de Gipuzkoa | Gipuzkoa Merkatariak\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gipuzkoamerkatariak.com\/eu\/programak\/\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programak - 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